If conversations sustains relationships then promptness puts the cherry on top — especially when it comes to business. In today’s fast-paced world, timing is everything. So how does a business breathe new life into its dormant clients? Simple – By using the combined powers of artificial intelligence (AI) and Short Message Service (SMS).
SMS open rates greatly surpass those of emails – boasting a staggering 98% compared to emails’ frail 20%. Add in the capabilities of an Artificial Intelligence Assistant to respond within seconds, you have got yourself a game-changer ─ ensuring that no lead slips through.
Consider this scenario: A retail store which registered significant drop in their regular customers visits due to changing market scenarios. But they turned tides around dramatically by sending personalized texts offering exclusive discounts and relevant product suggestions based upon past purchase history − And guess who crafted these perfectly timed messages? An AI assistant! This strategy not only revved up sales but also restored fading customer relations.
Diversifying your re-engagement techniques ensures an effective approach. Start with segmenting your customer base depending upon their reason for disengagement ─ was it pricing, dissatisfaction or just loss of interest? Once capped, move on to tailoring you message accordingly.
Trust building is another crucial aspect. Make sure you are GDPR compliant by obtaining user consent before shooting texts and always add a clear 'Reply Stop' command as the best relationships are based on respect.
Tells.co offers you an AI-powered SMS platform to tap into leads, handle support and automate follow-ups effectively. Working at scale AND speed – what more does a super marketer want?
The future of customer engagement is direct, instant, and as personal as a well-timed text message!