8 Ways to Inject Personality Into Your Text Campaigns
Injecting Personality Into Your Text Campaigns
Picture this: you receive two SMS messages from different companies. One reads, "Thank you for your purchase." The other says, "Hey [Your Name], thanks for rocking our socks! Can't wait for you to enjoy what you've bought! 😊" Which one leaves a lasting impression?
As businesses battle it out for attention in the digital marketplace, injecting personality into your SMS campaigns can make all the difference. It’s not just about standing out; it's about creating a connection that makes people think of your brand first.
Why Personality Matters in SMS
The average person receives countless texts daily—from friends, family, co-workers, brands throwing offer after offer at them. To cut through the noise 📢, your message needs something extra: personality.
Your brand's voice should feel familiar yet exciting. Like that friend who knows just when to call and what music you'd both vibe to under any circumstance. Let's dive into why sprinkling some personality can turn even mundane product updates into delightful interactions.
Tactics to Add Character Without Compromise
- Use Friendly Language: Avoid formal jargon where possible—imagine chatting over coffee rather than presenting in a boardroom.
- Sneak In Emojis: Embrace emotive symbols ❤️💡to humanize responses but tread lightly depending on demographics!
- Clever Wordplay or Puns: If Shakespeare could run campaigns today... give clients whimsy! Think: 'Let us taco 'bout savings!'
"Texting is like a handshake—firm, inviting, with the personality that says you're worth talking to."
