Rescue Your Revenue: Using SMS in Abandoned Cart Recovery

Abandoned carts are a familiar foe to most e-commerce businesses. 🛒🌩️ But don't worry — all hope is not lost! Progressive marketers understand that it's time to go where customers are most comfortable and responsive — their inbox... or rather, their text messages.

Welcome to the era of AI-powered SMS marketing. With the right strategy, you can transform your customer’s cellphone into a portal for abandoned cart recovery missions!

Finding Lost Shoppers Through Personalized Pings 💬

Gone are the days when businesses only had emails as their communication ally in abandoned cart rescue tasks. Texting has proven to be more timely and attention-grabbing than emails which frequently end up unread in spam folders.

At Tells.co, we equip businesses with an efficient AI assistant + phone number combo that acts as a 24/7 personal shopper—sending personalized SMS notifications related to cart reminders or product updates. And guess what? It works 🙌 As per Gartner research, open rates for text messages hover around 98%, beating emails at every turn.

The Magic Behind Smart-Follow-ups ⏲️

It's not about bombarding consumers with messages and prompts, instead it’s all about properly-timed interactions. The first step typically involves sending a text after an hour or so of cart abandonment, followed by another after 24 hours if there is still no response. This provides customers with reminders to complete their purchases without crossing into the realm of nagging.

A great example comes from BarkBox, a monthly box delivery service for pups 🐕 They send reminders at 1 hour, 24 hours and 48 hours post-abandonment. Each message contains friendly nudges in the brand’s voice while offering help to close out those incomplete transactions!

Creating Conversations With AI 🤖💬

The days where texting was simply one-way communication are far behind us. Now, our AI-powered platform can handle follow-up conversations smoothly! When you fire off a reminder and your customer has questions or objections that need addressing— no sweat! Our platform handles these inquiries comfortably.

A great example is Mama.co.uk; they see fantastic results from turning automated ‘payment fail’ communications into interactive text conversations. This leads to better user experience and increased conversions.

How To Design Your SMS for Higher Recovery Rates ✅

The core success factors lie in timing, personalization, tone, offer clarity and call-to-action (CTA) vigor. Simplified messages like 'Hi Jane👋 Looks like you left something in your cart🛒 Can we assist?' packed with friendly tones have immense capacity to improve recovery rates.

To Wrap Up...

Tells.co’s magic lays within its marriage of artificial intelligence-powered interactions on an extremely friendly platform that people use every day: texting! Instead of swimming upstream towards the overflowing world of email marketing, why not explore the high-open-rate waters that SMS offers? After all, they do say there's plenty more fish in the sea! 🎣

Include AI-powered SMS in your abandoned cart recovery strategy today and witness those would-be-lost sales spring back like a Jack-in-the-box!