Adding A Dash Of Shakepearean Charm To Your Text Messages

Borrowing some drama from 'The Bard' himself, let’s learn how to weave personality into your SMS marketing campaigns. But fear not, we're far from suggesting you dust off your high school English literature books! Instead we'll be channeling this legendary wordsmith's knack for engaging audiences through persona development. 🎭

Understanding The Power Of Persona

The first step is understanding that every successful story involves captivating characters. Similarly, impactful texting strategies involve creating appealing personas for your brand that resonate with your audience on a human level.Punch up those generic sales pitches by injecting colorful dialogue and emoticons that echo day-to-day conversation.

A Real-World Example In Action

Consider this example between shoe retailer 'SoleMate' (A business client of Tells.co) and their customers. With the help of Tells.co’s AI tool they transformed their plain message '50% sale at SoleMate shop', into something more enthralling: '👋Hi Sarah! Your shoe-rack looking lonely? 👞👡 Brighten it up with a 50% OFF goregous pair from SoleMate. The perfect fit is waiting!🎁' This simple revamp not only_PERSONALIZED_the message, but also_ENTICED_RECIPIENTS_to act.

The Art Of Timing

Another key factor in crafting engaging SMS campaigns is choosing the right time to whisper in your customer's ear. Use analytics data to understand when they're more likely to read and respond to your messages. Aim for times when their mind isn’t preoccupied - ideal moments are during lunch breaks, after work hours or weekends.

Brevity Is Beauty

'Brevity is the soul of wit', as Shakespeare himself put it - so make sure your texts don’t turn into monologues! Try sticking within a 160-character limit: get straight to the point, churn out some charm and end with a persuasive call-to-action (CTA).

Elucidating With Emojis

Lastly, let's underscore emojis❗ Replacing words with visuals adds spice 🌶🔥and tone💖to messages that sometimes text alone fails to deliver. Remember though: everything in moderation. You want your message lively 💃 but not LOUD 🔊!