The Human Psychology Behind Engaging with SMS Campaigns

Did you know that 90% of text messages are read within three seconds? Once a humble communication tool, Short Messaging Service (SMS) has now morphed into an influential marketing channel for businesses worldwide thanks to rapid advances in technology and changes in consumer behavior.

But what is it about this old-school mode of communication that still holds power over our attention?

A Feeling of Urgency and Personal Connection

You probably check your phone dozens of times per day. The ping from an incoming text creates an immediate sensation — both physical and emotional. It's targeted, personal and unlike emails that may end up in spam or promotional tabs. When carefully calibrated with an individual's preferences using advanced tools like Tells.co’s AI assistant, these messages can drive deep engagement.

The Simplicity Factor

2020 saw consumers bombarded by push notifications from countless apps vying for their attention on top of regular work emails. Amid all this chaos stands the straightforwardness of SMS — no flashy imagery or complex UX; just plain old words capable enough to make people tap 'reply'.

Instant Gratification

SMS communications, typically, are short and concise. They get to the point quickly offering solutions that users crave for like discount codes or appointment confirmations. With instant notifications and quick responses facilitated by AI automation, you've got one satisfied customer who's ready to reciprocate with a reply.

How To Power Your SMS Campaigns with AI

The method is straightforward — it is all about creating meaningful connections leveraging automated personalization. A text message from a business using an individual’s first name isn't groundbreaking anymore; consumers want more depth in their conversations.

AI-based platforms such as Tells.co enable businesses to deepen these engagements beyond just addressing customers by their names. They allow content customization based on gender, purchase history, shopping preferences and more, promising highly targeted conversations each and every time.

Example: A Sneaker Plug-in

The sneaker major Paul’s Shoes uses Tells.co for its SMS marketing campaigns. After studying user patterns in its database of over 10 million customers, the company decided to gear up efforts towards personalization. Now when Matt receives a text from Paul’s Shoes about the latest Jordans hitting shelves soon aligning perfectly with his past purchases behavior — he feels compelled to reply right away.

Tying Up All Loose Ends

The psychology behind people replying to your SMS marketing campaigns requires understanding human instincts followed by crafting real-time personalized stories through smart platforms like Tells.co that not only engage but also work at serious scale ensuring every message finds its way straight into the hands (and heart) of your audience!