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The Stellar Open Rate Showdown: Email vs. SMS

Emails are traditionally used for long-form content—newsletters or detailed product updates—but suffer significantly low open rates averaging 20%. Enter stage right-storytelling through text messaging which strongly competes by clocking impressive highs of 98% opens! Now that's something worthy of a double take! 🎯

Diving Into The 'Why'

You may ask yourself why there lies such discrepancy between emails and texts? And rightly so. One key answer lies in their respective ubiquity; while most people possess at least one email address many more view checking them as chore.

Conversely mobile phones are handy almost omnipresent companions ensuring higher chances for texts being seen and checked immediately. Add to this that texts don't compete against a slew of other emails for attention in noisy inbox world.

ok, cool! But How Do I Ride SMS Wave?

Leveraging the power of texting is not rocket science quite opposite; it's all about building strong relationships through personal and targeted insights. Here are three actionable steps you can adopt:

1. Offer Value Straight Up

No one wants a generic text devoid of substance; spice it up with irresistible offers, tailored product recommendations based on past behavior or exclusive access to upcoming sales – anything goes as long as your client sees genuine value 😊

2. Be Conversational

Nothing screams boring like talking AT your customers rather than WITH them engaging, two-way communication should form crux successful text marketing strategy, remember artificial intelligence (AI) such powerful tool adoption capable automating these chats personalizing responses individual user basis 🙌

3. Monitor Metrics – Closely!

Rubrik here isn't differ metrics scrutinized towards gaining understanding open rates engagement levels time day days week work better certain promotional strategies; monitoring these key stats critical success rate with messaging efforts-because else can move needle direction want go if take note shifts trends?