Discover strategies, trends, and best practices in SMS marketing, AI messaging, and customer engagement.
Cold dialing is dying. Recipients hit Decline before they finish reading the caller ID. Tells SMS Call Request flips the script: text first, ask permission, auto-dial only the people who say yes. The result is fewer rings, more conversations, and no Scam Likely label.
Not all SMS number types are created equal. Here's the honest breakdown of toll-free, 10DLC, and short code leasing — costs, approval timelines, and when each one actually makes sense.
This week: Apple and Google Roll Out End-to-End Encrypted RCS Messaging Between iPhone and Android, FCC Publishes KYC Rules NPRM Proposing Customer Validation Requirements and $2,500 Fines, TCPA Class Actions Hit All-Time Record in March 2026, Up 19% YTD.
Tells just shipped a seven-endpoint Phone Intelligence API that turns any phone number into identity and activity signal in under a second.
This week: Apple's iOS 26.5 Brings End-to-End Encrypted RCS Between iPhone and Android, Australia's ACMA SMS Sender ID Registry Goes Live July 2026, Infobip Details RCS 4.0 Rollout and What It Means for Brands.
This week: Twilio Posts 20% Revenue Growth in Q1 2026, Raises Guidance, FCC to Seek Stronger Carrier Actions Against Illegal Robocalls, TCPA Lawsuits Surge 60% in 2025 to 2,628 Cases.
This week: Samsung Shutting Down Its Messages App in 10 Weeks, Raising RCS Concerns, iOS 26.5 to Bring End-to-End Encrypted RCS to iPhone, FCC Dismisses SpaceX Petition for Direct-to-Device Spectrum.
Picture this: a customer gets your SMS promotion, loves it, and wants to ask a quick question before they buy. So they call the number in the text. And they rea
This week: FCC Proposes New Numbering Policies to Combat Illegal Robocalls, RCS Encryption Arrives as Apple Updates iPhone Protocol, April 2026 Telephone and Texting Compliance Roundup.